The daily digest of Twin Cities culture | Secrets of the City

If you visit the P.M. Bedroom Gallery in Blaine or Woodbury, you might run into Jim Borofka, co-owner of the stores and one of the last waterbed salesmen in the Twin Cities. The showrooms at HOM, for example, don’t feature waterbeds, though the store was once called the Waterbed Room. Borofka accuses HOM of “disconnecting” itself from its history, of disavowing its former cash cow. But P.M. Bedroom also changed its name a few years back, from P.M. Waterbed, in order to expand its market, update its image, and, especially, to minimize what Borofka calls the waterbed “stigma.”