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It is a firmly established fact about human beings that we want what we cannot have. Once stores run out of Furbees or fetal Cabbage Patch babies or giggling Elmos, suddenly every mother's child must have one. When exorbitantly-priced iPhones hit the market already in limited supply, people line up at 2 a.m. I've heard this is even a paradigm used by sex therapists: by telling even a couple they are not allowed to have sex for a week, experts say they can get even the most disinterested spouse to churn with desire.