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Pimp My E-Ride
John Herou isn’t your typical electric-car ideologue. The founder of e-ride Industries possesses a bright strain of idealism to be sure, but fundamentally he’s a practical man, an inventor and classic car buff, more entrepreneur than tree hugger. The cars he builds, called neighborhood electric vehicles because by law they can go only twenty-five miles per hour and drive on streets with commensurate speed limits, are distinctly Minnesotan.
