It comes as a surprise to absolutely no one that newspaper circulation took another dive in the spring numbers released today by Audit Bureau of Circulations. Locally, the Star Tribune registering a somewhat worse than average decline -- -4.8% on weekdays and 5.1% on Sundays. Last week the Pioneer Press claimed its daily circulation had increased .3%, with Sunday up .1%
The Strib can take hollow consolation by looking at the once respectable Dallas Morning News, where gruesome gutting by the Belo Corporation hasn't exactly blunted a circulation meltdown that reached 14.2% daily and 13.3% on Sundays.
Another sign of the apocalypse can be seen in the INCREASE of the New York Post, 7.6% daily and 6.5% Sundays.
This is what happens when design dolts like Monica Moses are handed the reins.
The Editor & Publisher story doesn't make it clear over what time period the 4.8 percent loss occurred over. Sounds like a year.
That's a five percent decline in weekday circulation in just the last six months.