This is just in--from Scarborough Research. For the uinitiated, this is the R&D group that Advertising Agencies use as the God's (...as we understand hewm..) Truth.
"This analysis demonstrates a very simple but compelling point: the more time consumers spend on the road, the more likely they are to have the latest media and information technology devices-- MP3 players, DVRs, PDAs, and HDTV," said Carol Edwards, vice president, Out-Of-Home Media Services, Scarborough Research and Arbitron Inc. "
In other words, those who drive drive the rest of us. Unless, of course, you are a Luddite and drive uhm, I dunno, like one of those new Chryslers (pathetic, absolutely pathetic use of mettalurgy.)