So … now Auriga has announced that it will close this weekend after ten years.
I really like the food at Auriga. I think it’s fresh, exciting and I think they believe in the perfect bite. One of my favorite meals was during a late night stop-in during a snow storm. We ordered some stuff, a couple of plates we were going to share, and the kitchen mistakenly sent out the wrong dishes. The mistake was a blessing, the plates set upon our table were the ones the chef had made himself, for his own dinner. No way were we giving them back, they were better than what we ordered, simpler yet spicier.
So now they’re done and I have to wonder why? Isn’t that area a gold mine? Aren’t there large houses with rich, hungry people stowed inside, just waiting for someone to pamper and feed them? Isn’t there a continual influx of freshly graduated twenty-somethings hoping to expand their minds and palates?
Did they do everything they could? Did they cultivate their local regulars? Did they create new regulars by recognizing and winning over first-time guests? Did they explore the natural allliance with the Walker? Did they advertise? Did they let people outside their neighborhood know where they were?
Or were they just done?
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