“Why buy new when slightly used will do? EXCEPT when the deals are this good!” Dick Enrico’s catchy slogan has been confusing potential buyers of secondhand (new?) exercise equipment for years. Now he turns his copywriting skills to the classics!
William Shakespeare: To be or not to be. That is the question. Except when the being is this good!
A rose by any other name would not smell as sweet. Unless it were actually a rose, but with like a nickname.
Rene Descartes: I think therefore I am, I think. Am I?
Friedrich Nietzsche: What doesn’t kill you makes you stronger, but it does make you more sensitive
to price.
Ecclesiastes: There is nothing new under the sun.
Slightly used! All is slightly used.
Franklin D. Roosevelt: The only thing we have to fear is fear itself. Except when we’re this afraid!
Herman Melville: Call me Ishmael. Just don’t call me late to dinner.
John F. Kennedy: Ask not what your country can do for you. Ask about free delivery in the metro area!
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